User experience in a nutshell, thanks to the always interesting XKCD:
While I was at UX Australia last month I saw a load of venn diagrams, many of them useful as a conversation-starter, to focus on the subject, but to me they ended up mostly saying: “this bit in the middle is what I want to talk about”. My problem with venn diagrams is they can be created without meaning or value and are indicative only of one’s intentions, one’s desires, one’s own perspective, not a truly factual or researched mapping.
But I like this cartoon as it describes almost every initial meeting or workshop moment I have experienced with a client in the past.
Very often the problem with a User Experience exercise is that the client wants what is on the left and the user wants what is on the right and for some reason, the left often wins. I completely understand why they find the left important and the right scary, but isn’t “a little scared” where you need your clients to be, in order to push forward with improvements, or truly deliver on their real business goals?
Very often the information on the right is readily to hand but they fear it is problematic or scary to release all of it or to set up the workflow and administration for it to happen. But they’ve come to you to deliver a solution to their problems, and it may be that the way to do it is to ignore their “delivery” problems and solve their user’s problems first.
You should always “scare” your clients, just a little bit, and definitely within their tolerance, but scare them a little. They’ll often understand it if you make it easy for them to do so.