Let’s cut to the chase!
Who is advising restaurants, bars and clubs that what their visitors want is a Flash(tm) animated brochure?
When I look up a bar, restaurant or club / music venue, I’m usually after a few basic slices of information, like where it is located, what the food is like or what’s on tonight or this weekend. Of course there is a lot more you’d want to know about a venue, but these are what I would think are core pieces of information many people would be wanting from a venue’s website. Unfortunately many venues have been advised by their “web people” to publish a set of slick, glossy pictures of the venue, in a Flash slideshow/animation sequence, utilising Flash navigation, and not a great deal more.
Can anyone explain to me why these bars, restaurants and clubs don’t bother looking at what visitors want from websites and help these same prospective clients find it on their websites? Is it really in a venue’s interest to hide the location map somewhere unexpected or provide their menu as a downloadable PDF? And music venues and dance clubs: Thanks for the pictures of the pretty people who cone to your place, specially the hot babes! but since I came to your site to find out more about a night out at your venue from a flyer someone handed me, can you provide more information besides re-presenting the flyer I already have a copy of? Or did you think the babes were enough? hmm, I thought so.
Can you not tell me about the artists who will be playing, DJing there, any reviews of past gigs, what the drinks cost, whether you also have snacks, what time the club closes, when it’s not available due to a “private party” and any other thing that would make me interested in coming to your venue, instead of what YOU want to tell me?
Have you a Facebook group? A mySpace page? A twitter stream? If so, can you tie them together so I can find the others through any one of them?
If not, can you spare a couple hours a week to connect with your people out there? There’s plenty of excelent on-line tools and APIs to help you do this.
Oh, and if you want to be found through popular searches, just make sure there is something serachable and index-able on your site.
… just sayin!