Category Archives: Fun

Humanising the product

I ordered a book from a US online book retailer who redistributes used books in decent condition at a reduced cost compared to new books.

Besides a noble act, recycling, using some of the profits to support global literacy and reducing landfill, they also communicate on a very human and personal level, so that when the book is ready to be shipped, the book (!) writes you a letter. As below.

==============

Hello Joseph,

(Your book(s) asked to write you a personal note – it seemed unusual, but who are we to say no?)

Holy canasta! It’s me… it’s me! I can’t believe it is actually me! You could have picked any of over 2 million books but you picked me! I’ve got to get packed! How is the weather where you live? Will I need a dust jacket? I can’t believe I’m leaving Mishawaka, Indiana already – the friendly people, the Hummer plant, the Linebacker Lounge – so many memories. I don’t have much time to say goodbye to everyone, but it’s time to see the world!

I can’t wait to meet you! You sound like such a well read person. Although, I have to say, it sure has taken you a while! I don’t mean to sound ungrateful, but how would you like to spend five months sandwiched between Jane Eyre (drama queen) and Fundamentals of Thermodynamics (pyromaniac)? At least Jane was an upgrade from that stupid book on brewing beer. How many times did the ol’ brewmaster have one too many and topple off our shelf at 2am?

I know the trip to meet you will be long and fraught with peril, but after the close calls I’ve had, I’m ready for anything (besides, some of my best friends are suspense novels). Just five months ago, I thought I was a goner. My owner was moving and couldn’t take me with her. I was sure I was landfill bait until I ended up in a Better World Books book drive bin. Thanks to your socially conscious book shopping, I’ve found a new home. Even better, your book buying dollars are helping kids read from Brazil to Botswana.

But hey, enough about me, I’ve been asked to brief you on a few things:

We sent your order to the following address:

Joseph Ortenzi
123 Your Street
Sydney, NSW 2000
AU

Order #: XXXXXXXXXXX

We provide quick shipping service to all our customers. You chose International Mail shipping, your book should arrive within 10 – 21 business days. Some shipments may take slightly longer to arrive.

At this time, we are not able to offer tracking on our International Mail shipments.

If you have any questions or concerns, please email my friends in Customer Care at help@betterworldbooks.com. If you could please include your order number (XXXXXXXXXXX) that would be very helpful.

Eagerly awaiting our meeting,

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

===============

One way of personalising an otherwise impersonal service, with a very human voice.

Nice

Corporate Tuesday, June 1st, 2010

Tuesday June 1st is Corporate Tuesday, according to my chums at the Inspire Foundation. So in order to convince you to part with your lovely waterproof Australian money, I will be wearing a suit for the day.

If you already wear a suit to work you will be aware of Dress Down Fridays, where the normally be-suited wear casuals or jeans and shed some money for a noble cause. Well Corporate Tuesday is both similar and different. Similar in that it is in order to raise funds for a charity, different in that it involves wearing a suit instead of casuals. You probably already know I’m most comfortable with ancient trainers, comfy scruffy jeans and some sort of comedy t-shirt. I don’t even wear ties to interviews! So on 1/6/10 I’ll be wearing:

  • a suit
  • tie
  • polished shoes
  • crisp white shirt
  • starched boxers

BUT: If you want me to wear something more, ahem, embarrassing, (it must still b a “suit”) well that comes down to what you’re willing to part with. There will be no shortage of cameras on the day (no-one at inspire wears suits!). So offer me a challenge and put your money where your mouth is if you want to embarrass me in front of my work colleagues.

The reason I am doing this is because suicide remains one of the leading causes of death among young people aged 15-24, alongside road and traffic accidents, and 75% of mental illness begins before age 25, so helping young people find a way through tough times is one of the best things we can offer the world.

So if you want my attire on Corporate Tuesday to be different to the usual “Whistle and Flute”, please visit my donation page and see what you can offer.